Need Newsletters? Free Email Marketing With Mailchimp Is Finally Here

I happened to recall, as I cruised chrome for good things to share with the world, my desire to have a free service that will manage a newsletter.  This is big news, and many of you know that having a huge newsletter following can mean big profits if it is targeted to the product or service you offer.  Bottom line:  Opt-in emails are people who care about what you have to say, and want to hear more of it!

Enough with the sell, there is finally a site out there that will give you a very reasonable following and mailer service for FREE:  http://www.mailerchimp.com.  It's free application will collect up to 2,000 subscribers and allow 12,000 emails per month; this means that a full subscriber list can create 6 newsletters a month.  This sounds like a lot of power, and it is.  It also probably sounds like a lot of limitations, and this is true as well.  Your ability to use this service depends upon the popularity of your other platforms, as you will have to bring subscribers to a custom page link to enter their information.

As with any good newsletter or emailer there should be value to the subscriber.  You can do this best by creating organized and visually pleasing information and links to expanded articles.

Tip:  These articles do not necessarily have to be written by you.  Find related articles that you found enlightening, write a summary of them, and connect the reader with the full article via a link.  Here you not only look humble, but well versed in the exchange of ideas and information.  You technically steal someone else's work, but both sides win.  The author of your featured article receives traffic from you, and your readers forgive the fact that you as an expert didn't write the article yourself but still located it in the dumping grounds of public access information available online.

Try Mailchimp out for yourself, if you have enough people listening to consider an online mailer a good use of your time.  If you have a following on your blog, Twitter, or otherwise, you may just increase your readership for free, exponentially.

Tip:  Remember that sharing is caring, and increasing your following needs well placed widgets where people can share cool things (like your newsletter) with others.  If your newsletter doesn't lead to more people taking notice of your hard work then it is not time well spent.

Good luck and good gathering, I might one day be one of your 2,000 subscribers, so follow these guidelines and don't disappoint: sell yourself first, and links to the information your readership wants second.  

Aggregate marketing isn't about taking credit for other people's work.  It's about knowing quality when you see it, and your subscribers will admire that and appreciate you taking the best of the web right to their doorstep.